I produced this customer story video for Dropbox, highlighting how Westchester Publishing Services uses Dropbox to streamline collaboration and drive growth. The goal was to capture a documentary-style testimonial that felt real, relatable, and performance-ready.

• On-Site Production & Direction: Produced and directed the live-action shoot, including conducting the customer interview and overseeing b-roll capture to ensure the story felt grounded and authentic.

• Documentary-Style Storytelling: Led the creative approach to keep the tone human while focusing on natural pacing, emotional resonance, and interview-driven structure.

• Animation Collaboration: Partnered with an external agency for post-production animation, guiding them through Dropbox’s brand and UI guidelines to ensure consistency and clarity in visual storytelling.

• Audio-Driven Narrative: Directed audio strategy on set and in post, prioritizing clean sound, thoughtful music selection, and subtle design choices to elevate the emotional impact.

• Cross-Functional Coordination: Managed approvals and feedback from internal stakeholders across brand, marketing, product, and legal to keep the project aligned and on schedule.

• Performance-Optimized Delivery: Created for use in paid media and content marketing campaigns, the video became a high-performing asset that helped build credibility with Dropbox’s core customer base.