I produced this brand video for Dropbox to help shift perceptions of the platform beyond cloud storage, positioning it as a dynamic, modern tool for creative collaboration and productivity.

• Full-Cycle Production: Led the project from initial concept through final delivery, partnering with an external agency to develop a creative approach that felt fresh, energetic, and aligned with evolving brand goals.

• Creative Positioning: Helped craft the story to show how Dropbox supports real-time collaboration, feedback loops, and project management, not just file storage, for today’s creative and marketing teams.

• Agency and Stakeholder Collaboration: Acted as the main liaison between internal teams and the creative agency, facilitating feedback, ensuring brand alignment, and keeping production on track across multiple rounds of review.

• Strategic Reframing: This video played a key role in broadening audience perception of Dropbox’s value by repositioning the product as a robust workspace for modern teams.

• Multi-Use Performance: Used across paid media, landing pages, and email campaigns, the video contributed to increased engagement and stronger product awareness among creative professionals.