I produced this brand overview video for Hinge Health, featuring powerful customer stories that highlighted the real impact of our program. The video launched alongside our rebrand and became a cornerstone asset across marketing channels.

• End-to-End Production Oversight: Partnered with an external agency to bring this piece to life, managing timelines, creative alignment, and internal stakeholder feedback throughout the process.

• Customer Sourcing & Story Development: Identified and pre-screened featured customers through initial interviews to ensure a diverse and emotionally resonant mix of stories.

• Interview Strategy: Crafted tailored interview questions with the edit in mind, guiding the storytelling arc to capture both emotional depth and product relevance.

• Brand Alignment: Ensured the final piece reflected the tone and visuals of our new brand identity, making it a seamless fit for the rebrand rollout.

• High-Impact Distribution: This video became a multi-use asset, repurposed across campaigns, paid media, landing pages, and executive keynotes to reinforce brand trust and emotional connection.