I produced this brand video for Dropbox, designed to speak directly to our core creative audience by showcasing how Dropbox supports end-to-end workflows for creative teams.

• Full-Cycle Production: Managed the project from concept through final delivery, producing a live-action shoot with a real creative director and overseeing post-production to blend live action footage with abstract UI and animation.

• Creative Strategy & Audience Targeting: Helped shape the video to position Dropbox as an all-in-one workspace for creatives, highlighting collaboration, versioning, and file management tools in a relatable, visually-driven way.

• Vendor & Stakeholder Management: Sourced and onboarded an animation studio to bring the UI to life, facilitating ongoing feedback between the agency and internal teams across brand, product, and product marketing.

• Cross-Functional Execution: Navigated evolving product updates and brand shifts while keeping timelines, messaging, and creative aligned across departments.

• High-Impact Performance: Launched as a paid media ad, this video became one of our top-performing assets for creative professionals, driving strong engagement and brand lift within a key audience segment.