I produced and edited this Fenty Face Fresh Foundation tutorial, a playful and punchy how-to that lets the visuals and on-screen text do all the talking.

• Creative Production Planning: Managed the project timeline and coordinated with brand and creative teams to align the video with launch goals and seasonal messaging.

• Casting & Shoot Coordination: Booked and directed talent that reflected Fenty’s inclusive aesthetic, ensuring the tutorial felt authentic, fresh, and fun on camera.

• Video Editing: Led the post-production process, cutting for rhythm, energy, and clarity while keeping the look clean and true to Fenty’s visual identity.

• On-Screen Text Design: Created engaging, easy-to-follow instructions using only text on screen to guide the viewer through each step.

• Platform Optimization: Delivered versions tailored for YouTube along with cutdowns for Instagram and TikTok, designed to match each platform’s format and audience behavior.