People at Coinbase
I produced and edited this video for Coinbase, featuring employees sharing the fundamentals of crypto and the company’s mission to expand financial freedom for everyone.
End-to-End Production: Managed the project from planning through final delivery, coordinating an in-office shoot with Coinbase employees to capture authentic voices in a cost-effective and efficient way.
Hands-On Editing: Edited the full piece in-house, including color grading, light motion graphics, and sound design to enhance clarity, pacing, and visual polish while staying true to the Coinbase brand.
Creative Storytelling: Helped shape the narrative to feel educational and mission-driven, using real employee voices to build trust and make complex crypto concepts more approachable.
Lean Production Approach: Leveraged internal resources, locations, and team members to keep the production streamlined while still delivering high-quality, engaging content.
Multi-Platform Delivery: The video was used across social media, internal communications, and brand channels to reinforce Coinbase’s core mission and help demystify crypto for everyday users.