I served as the internal post-production lead on this Coinbase Wallet motion graphics ad, created in partnership with an external animation studio and designed for high-impact paid media.

• Project Coordination: Acted as the main point of contact between Coinbase’s internal teams and the animation agency, managing timelines, feedback loops, and final asset delivery.

• Brand Alignment: Ensured the creative direction followed Coinbase’s brand and motion guidelines by providing clear feedback and approvals to maintain consistency and visual integrity.

• Cross-Functional Collaboration: Worked with stakeholders across marketing, brand, and product to align messaging, tone, and visual priorities throughout production.

• Performance-Driven Focus: The final ad was built for paid media with a snappy, mobile-optimized format aimed at driving awareness for Coinbase Wallet and Web3 capabilities.

• Messaging Execution: Helped shape the final output to clearly communicate Coinbase Wallet’s value, from NFTs to DeFi, in a way that was fast, engaging, and accessible.