I produced and edited this Fenty Beauty tutorial from start to finish, bringing together the right team, talent, and tone to highlight the product in a fun, clear, and on-brand way.

• Production & Creative Coordination: Planned the shoot from concept to delivery—aligning timelines with product launch dates, managing approvals, and keeping all moving parts on track.

• Model Casting: Casted talent that reflected Fenty’s inclusive brand, working closely with agencies to secure the right faces for the story.

• Editing & Post-Production: Led the edit with a focus on clean visuals, crisp pacing, and audio that enhances the tutorial’s clarity and energy.

• Motion Graphics: Designed and integrated subtle on-screen graphics to call out product features and guide viewers through each step.

• Social-Ready Delivery: Tailored cuts for Instagram, TikTok, and YouTube, optimizing content to feel native to each platform while maximizing reach and engagement.