Role: Producer

I produced a behind-the-scenes customer testimonial video featuring a photographer from Rhino, created as part of the broader Dropbox for Creatives and Marketers campaign. The goal was to highlight how real creators use Dropbox to stay organized, collaborate effortlessly, and keep their creative process moving.

Production Oversight: Led the full production process in partnership with Rhino, managing planning, shoot logistics, creative alignment, and stakeholder reviews to ensure a polished and authentic final product.

Story & Creative Direction: Collaborated with the brand and customer marketing teams to shape the narrative around the photographer’s personal experience with Dropbox, emphasizing real use cases and emotional connection over scripted messaging.

Execution: Focused on balancing candid, documentary-style footage with clean branded motion graphics to create a piece that felt genuine yet aligned with Dropbox’s new visual identity.

Impact: The video became a standout storytelling asset in the campaign, used across social, paid, and web channels to build credibility and reinforce Dropbox’s role as a trusted partner for creative professionals.