Role: Video Editor

Overview:
Edited a short-form video featuring Rihanna to promote Fenty Beauty’s signature highlighter. The piece was designed for social platforms like Instagram and TikTok, showcasing the product’s glow and aligning with the brand’s bold, inclusive style.

Role:
Video Editor

Creative Approach:
Focused on creating an edit that felt energetic and effortless, blending Rihanna’s natural charisma with close-up product shots that highlighted luminosity and texture. Used pacing, transitions, and sound design to capture attention quickly and keep viewers engaged throughout.

Impact:
The video was featured across Fenty Beauty’s social channels as part of a larger product campaign and contributed to strong engagement, reinforcing the brand’s high-gloss, celebrity-led presence online.