I produced a paid media video for the Dropbox for Creatives campaign, created in partnership with the production agency Rhino. The goal was to connect with one of Dropbox’s most passionate user groups by showing how creatives use Dropbox to organize, collaborate, and stay in flow.

Role:

Producer

Production Oversight: Led end-to-end production with Rhino, managing concept development, shoot logistics, timelines, and stakeholder feedback to ensure alignment with campaign goals and brand direction.

Story & Creative Direction: Partnered with brand, product marketing, and creative teams to develop a narrative that reflected real creative workflows and challenges, while highlighting how Dropbox supports collaboration and innovation.

Execution: Focused on crafting a visually striking and emotionally resonant story optimized for paid media performance through motion design, rhythm, and tone.

Impact: The video became a central asset in the Dropbox for Creatives campaign, driving engagement across paid social and digital channels and reinforcing Dropbox’s long-standing connection to the creative community.