Role: Producer

I produced a paid media video for the Dropbox for Marketers campaign, created in partnership with the production agency Rhino. The goal was to connect with marketing professionals by showing how Dropbox helps teams manage campaigns, assets, and collaboration more efficiently.

Production Oversight: Led end-to-end production with Rhino, overseeing concept development, shoot planning, timelines, and stakeholder feedback to ensure the final cut aligned with brand goals and campaign strategy.

Story & Creative Direction: Collaborated with brand, product marketing, and creative teams to craft a narrative that captured the challenges marketers face—tight deadlines, scattered feedback, and constant iteration—and showed how Dropbox simplifies the process.

Execution: Focused on creating a high-energy, visually driven story optimized for paid media, blending real-world context with strong motion design to drive clarity and engagement.

Impact: The video served as a hero asset within the Dropbox for Marketers campaign, driving strong performance across paid channels and reinforcing Dropbox’s value for marketing teams seeking better collaboration and workflow organization.